Thursday, 14 December 2017

A new logo for Retro Alley and embracing our retro name

So for a log time now i have not been happy with the logos that have represented Retro Alley.  Well actually that's a little harsh, Retro Alley has been going for nearly a decade and we are onto our 3rd logo, each logo represents a different milestone as to how much we have achieved and how far we have come, each logo was fit for purpose at that time.  One of our philosophies at Retro Alley is that of change and evolution and to keep moving forward in other words businesses should be organic.

As some of you may already know, when I first ventured out into the world of self employment, Retro Alley was created out of a love for retro and vintage style mixed with the love of creativity.  The original idea was to produce retro printed t shirts, but it soon became apparent that there was a bigger need for personalised work wear and clothing in our area.

Our first logo was quickly put together due to the groth in our business so that we just had some form of identification for Retro Alley.  A font was chosen that looked retro but for the life of me I couldn't decide on an image that represented what we did, at this time I couldn't really define what we did.  A professional business adviser said it was important to incorporate what we did as part of the title, hence "garment printing".  I have later discovered that I do not need to include that wording in the logo as I am now confident of just who Retro Alley is and it actually felt limiting and tying.

Soon after the first logo came the addition of the lady in Red, who until very recently has stayed with us.  I felt the need to show at a glance on business cards exactly what we do at Retro Alley.  The lady in red soon became the image I used on all social media and paperwork.  The problem with this though was that for some reason, people who didn't know me personally, thought the image was of me.  I was always baffled by this and I knew that eventually she would have to go, but what would take her place?  this is why she stayed so long.

Eventually came our most recent logo and one that we are in the process of replacing.  This was designed for us when we were having our website created.

I always felt like I settled for this logo and was never quite happy with it.  We removed the garment printing as we had introduced embroidery to our list of services.  However even the tapeline we had chosen "Quality personalised clothing" still didn't totally represent who Retro Alley has become today.  We now provide more than just personalised clothing.

So a journey started many months ago to find the right logo to represent Retro Alley Today.  To do this i had to figure out what Retro Alley has become and where I want things to go in the future.  Iv always been good at visualising other peoples logos and coming up with ideas on images to represent their company but there has always been a bit of a mental block when it came to my own logo.

Eventually this is what I came up with.  I still want to embrace the Retro Name as it represents the journey that Retro Alley has been on.  This logo replaces the lady in red, and the wording that has never quite fitted in with what we do.  I feel that this logo will take us forward into 2018 and new fast approaching decade of the 2020's
Some may still be confused by the retro name when we are selling work wear and school uniform but we do so much more than that and I actually think the logo and name represent us perfectly with good old fashioned "retro" family values.  We value and understand the needs of our customers, we are not a big corporate business with no face.  Our customers become our friends, Call me old fashioned or "retro", because I like it that way.

Friday, 17 November 2017

A look at who is behind Retro Alley

A look at who is behind Retro Alley

Retro Alley has been trading for 8 years now and while many of our regular customers know
Meet the Hatfield-Mellor's
An important picture for us as it was
our very first family photo.
who is behind Retro Alley, I have realised that I did not put that across through our website or social media platforms.  

So,  I am proud to say that Retro Alley is a thriving family run business, providing personalised clothing and merchandise.  Owned by me Dawn and shared with my family.  My fiance Rob and I have been together for 18 years and we have two beautiful children, Beatrice who is 5 and Tobias 16 months. 

This blog post comes to you because I am on a bit of a personal journey at the moment.  I started a bullet journal at the start of the year and it is helping me to see what I want from all aspects of life. 
I have mostly tried to keep my personal and working life separate, thinking that this was the best way to spend time with my family and get work done.  I have come to realise that by not allowing my work and personal life to cross paths, i have taken the personal element away from what you see of Retro Alley online.

Quite often as a business there is a pressure to look a certain way, bigger than you are, more corporate, more professional more all sorts!  And although yes its important to be professional, it does not mean that a business has to be personality free.  I have fallen into the trap of only showing the more serious side of business, hiding behind stock images.

I want to allow you to get to know me, my family and my business.  I am on a creative journey to incorporate art, design, music, photograpy and everything creative that I love both in my personal and working life.  I believe the things I enjoy in my spare time can benefit Retro Alley.  I will be using social media to talk about the things I am passionate about, show you what i am working on and of course promote Retro Alley.  I want to take a less formal approach than it has been in the past allowing me to be more creative,  and be more at one with Retro Alley.

Monday, 8 May 2017

How did Retro Alley become what it is today.

We thought it might be nice to tell you how it all began.  Where the idea for Retro Alley started and how it has become what it is today.

Retro Alley is a family run business working from our studio in the heart of a beautiful little town, Harleston.
We offer a bespoke printing and embroidery service for clothing, promotional merchandise and gifts.
​As a family we moved to Harleston from the North East in 2008. Retro Alley was set up the following year in 2009 as a result of having a passion for design and the need for a job in a new location. After having several years experience in the embroidery, clothing and retail trade, printing just seemed to be the perfect idea.
The initial idea for Retro Alley was to design T-shirts with a retro, urban twist and sell them on. This is also the reason for the retro themed name.
It soon became clear when talking to people about our new venture that there was a need to provide personalised clothing for companies in the local area.
We soon began to work with many local business owners, schools and groups.
We were made to feel very welcome in Harleston as both a family and a new business and where we can we like to give back to the community and be as helpful as possible. That is why we like to work closely with our clients to achieve what they are looking for. We are always happy to visit our clients if this makes things easier for them. We also offer a service on our website free of charge for local businesses and groups to advertise and are always happy to share information on your upcoming events and offers.
Retro Alley is now a thriving business providing not just prints to clothing but embroidery too. We also provide promotional merchandise such as mugs, umbrellas and tote bags. We now offer a complete personalised service for all of your print and embroidery needs.

So you can see that Retro Alley as it is today was not the original idea, we evolved and grew, something which we hope to continue doing.

Wednesday, 30 November 2016

Branded Monday - Henbury

New this week we bring you Branded Monday.
So this week we launched our first ever Branded Monday here at Retro Alley. Each Monday we will be showcasing and promoting one of the many brands we sell. We will tell you lots of things about each brand and then offer you freebies, discounts and more for one week only on each brand.
This week we bring you Henbury, one of our most popular brands. As part of this weeks promotion we have 3 Henbury H101 polo Shirts to give away. Many thanks to Henbury. We have 1 medium Fuchsia pink to give away and 2 large yellow shirts.. We currently retail these for nearly £9 each. To enter you can like this post and comment. You can enter more than once by entering on each of our social network platforms, facebook, linked in, twitter, instagram, and through our blogg. You can also message us your entry or email us at info@retroalley.co.uk simply let us know which colour and size you would like to win. Winners will be picked on Sunday at mid day and announced Sunday afternoon. This offer is available in the UK only and we will post free of charge.
This offer is brought to you only by Retro Alley but is supported by Henbury.
"Established in 1997, the Henbury clothing range has evolved into a range of styles that while being carefully constructed, hardwearing and practical are also fashionably smart and innovative. Our Corporate, Promotional and Workwear Clothing collection is fully coordinated with styles for men, women and children, which includes polo shirts, t-shirts, sweatshirts, woven trousers and shirts as well as outerwear and micro fleece jackets". www.henbury.com
If you are interested in any Henbury products please contact us with your specifications. Embroidery or printing is available on all Henbury products. We are also offering 15% off all Henbury products until midnight on Sunday 4th December 2016.
Contact us here
www.retroalley.co.uk info@retroalley.co.uk 07920 154101

Thursday, 11 February 2016

Terminology

Terminology

















1x1 Rib






In the clothing industry there are a lot of terms used to describe elements of the garment, if these are not terms you are familiar with it can be confusing.
One of our suppliers kindly put a list together of all these terms and we would like to share that with you.






Also 2x2 rib knit trim. The width of each rib is the same as the width between each rib. This helps the garment retain its elasticity.
2-Way ZipperA zip that can be pulled in either direction.
Anti-PillA treatment applied to garments primarily to resist the formation of little balls on the fabric's surface due to abrasion during wear.
ArgyleTypically a diamond pattern woven into a garment.
Baby PiqueVery small pique knit. See Pique Knit.  
Back Pleats Small folds in the material on the back of a garment offering more room and comfort. 
Back Yoke A piece of fabric that connects the back of a garment to the shoulders allowing the garment to lay flat.  
BaselayerThe first layer of clothing for body's defence against cold, heat, moisture, etc. It is designed to remain dry by either wicking, repelling, or allowing moisture to pass through to another absorbent layer.  
Basket Weave KnitProcess of weaving threads back and forth resulting in a two-tone appearance.  
Blouson CutA garment gathered by elastic or a string and producing a fullness of fabric that falls over the gathering  
Box PleatA single, uniform fold in the centre back of a garment to allow for more room and comfort.  
BreathableBody heat and perspiration can escape through the lightweight material, while water and the elements are prevented from coming in.  
Brushed CottonCotton fabric that is brushed to remove all the excess lint and fibres from the fabric, leaving an ultra soft, smooth finish.  
Button-Through Sleeve PlacketA small placket located on the cuff, containing a single button closure.  
ChambrayA dressier fabric woven with white threads across coloured threads.  
Combed CottonCotton thread that has been combed to remove short fibres and straighten longer fibres creating a smooth yarn used in finer garments.  
Coolplus®  Offers moisture management, breathability, comfort and quick drying properties.   
CoverseamedA finish in which two needles are used to create parallel rows of visible stitching.It is used around the neck, armholes, waistband, and wrists of garments to create a cleaner, more durable finish.   
DobbyA decorative weave, usually geometric, that is woven into the fabric.  
Double-Needle StitchedA finish used on a sleeve or hem that uses two needles to create parallel rows of visible stitching. It gives the garment a cleaner, more finished look and adds durability.  
Drop NeedleA knit fabric characterised by vertical lines within the cloth. Manufactured by dropping a needle from the knitting cylinder.   
Drop Tail A design feature where the back of the garment is longer than the front.   
Dyed-To-MatchButtons or trims the same colour as the garment.  
EasycareDurable fabric requiring minimal ironing and straight forward washing.  
EasyironGarment has properties which limits creasing.  
EN471Necessary classifications for high visibility garments.  
End-on-EndA 2-ply weave of different colour threads that run parallel so that both colours are visible.  
Enzyme WashedA laundering process in which a catalytic substance is added to create a chemical change in the fabric resulting in a very soft finish, smoother appearing surface and reduced shrinkage.  
Etched Tone ButtonsA more upscale horn tone button with an etched pattern.  
EyeletsSmall holes or perforations made in a series to allow for breathability. Finished with either stitching or brass grommets.  
Fine Knit GaugeLightweight knitted material often found in Summer garments.  
Flat Knit CollarCollar is knit on a machine that produces a fine, smooth surface  
Full CutA garment with a generous fit.  
Garment WashedA wash process where softeners are added to finished garments to help the cotton fibres relax, resulting in a thicker appearance, reduced shrinkage and softer feel to hand.  
Garment DyedA dyeing process that occurs after the garment is assembled.  
HerringboneA decorative pattern of rows of slanted parallel lines alternating to give a quality textured look.  
Horn Tone ButtonsButtons with a mock ivory style.  
HoundstoothA broken check effect that is knit into the fabric.  
HydrafortHydrafort fabric is both waterproof and windproof, providing reliable protection from the elements in the outdoors. Hydrafort fabric is independently tested to ensure it exceeds BS3424 for waterproofness.  
Interlock KnitA fabric that has two plys knit simultaneously to form one thicker and heavier ply. It has more natural stretch than a jersey knit, a soft hand, and the same appearance and feel on both sides.  
IQ Fabricwicks moisture away from the skin to keep it cool during even during the most intense exercise. The garments are designed around a moisture management system, which circulates air around the body to keep it cool.   
Isolite 5000Waterproof and breathable lightweight fabric system offering outstanding comfort and performance on a range of lightweight, packable rainshells.  
IsotexWaterproof, Windproof, Breathable fabric  
Jacquard KnitThis fabric has a smooth outer and a textured inner.  
Jersey KnitThis fabric has a smooth outer and a textured inner.  
KlopmanSpecifically designed to offer exceptional all-round performance including outstanding durability, enhanced comfort and a smart appearance.  
Locker LoopA looped piece of fabric in the neck of a garment for hanging on a hook. Can also be located at the centre of the back yoke on the inside or outside of a garment.  
Locker PatchA panel sewn into the inside back of a garment, just under the collar seam, to reinforce the garment and minimise stretching when hung on a hook.  
Low ProfileA cap style with a low slope that is more closely fitted to the head. Can be either structured or unstructured.   
Mandarin CollarSmall collar standing on a high, close neckline; the collar doesn't meet in front. Often known as a cadet collar.  
MelangeA mix of different colours of thread knit together to create a heathered effect.  
MercerizedA product that has gone through a process to produce a smooth feel.  
MeshSimilar to a pique knit, but with a more open texture for increased breathability.  
Micro FleeceA high density, anti-pilling fleece made of knit micro-fibres that are brushed less than a regular fleece garment. It has a high capacity for warmth without the weight.  
MicrofibreThis fabric is tightly woven from a very fine poly thread and has a sueded finish for a luxurious, soft feel. Microfibre fabric is naturally water repellent due to its construction process and when specially treated, can also be waterproof.  
Micro-StripeAn ultra-fine stripe knit into the fabric.  
OverdyedA process in which thread dyed fabrics or piece dyed garments are put through an additional dye colour to create unique colours.  
OrganicProduced ethically to certified standards.  
OxfordFabric made from either cotton or blended man-made fibres.  
Patch PocketA pocket attached to the outside of a garment.  
Pearlised ButtonsButtons that have a pearl-coloured hue.  
Pewter ButtonsButtons that have a dull, metallic hue.  
Pigment DyedA type of dye used to create a distressed or washed look.  
Pique KnitA knitting method that creates a fine textured surface that appears like a waffle weave.  
PlacketThe part of a shirt or jacket where the garment fastens together.  
Poly-FilledA warm polyester lining found in the body or sleeves of outerwear garments. It has more loft than a regular nylon lining.  
PoplinA tightly woven, durable, medium weight cotton or cotton blend fabric made using a rib variation of the plain weave which creates a slight ridge effect.  
Pre-ShrunkThis term refers to a manufacturing process whereby the fabric is compressed before a garment is sewn from it. The fabric decompresses during washing, compensating for any natural shrinkage.  
PVCA polyurethane coating that is added to make garments water resistant.  
Raglan SleevesSleeves set with a diagonal seam from the neck to the armpit.  
Raw Edge CollarUnfinished hem on collar to give rough, contemporary look.  
Reverse PlacketSee Placket, but reversed for women's garments.  
Rib KnitA textured knit that has the appearance of vertical lines. It is highly elastic and retains your shape.  
Ring Spun ThreadContinuously twisting and thinning a rope of cotton fibres. The twisting makes the short hairs of cotton stand out, resulting in a stronger yarn with a significantly softer hand.  
Ripstop  This fabric has a high tear and abrasion resistance and has a squared appearance, Commonly a lightweight nylon it can also be of canvas weight.  
ScotchliteMillions of glass beads affixed to the surface. Each glass bead is covered with a metallic reflective layer on half of its surface and this, combined with the spherical nature of the glass beads gives the materials their reflective properties.  
Self-Fabric CollarA collar that is constructed from the same material as the body of the garment.  
Shape RetentionFabric maintains your shape after wear.  
Shoulder to Shoulder TapingReinforced, or fashion taping running the length of the shoulders.  
Side VentsSlits found at the bottom of side seams allowing for comfort and ease of movement.  
SpotshieldFormula that repels both oil and water based spills by causing liquids to simply bead up and roll right off the shirt.   
Stand-upcollar rigid collar with stay-up properties  
StonewashedA washing process in which the fabric or garment is heavily washed with lava rocks or rubber/silicon balls. The result is a softer fabric with a distressed or weathered look and reduced shrinkage.  
Storm FlapA strip of fabric sewn under or over the front zip or snap closure of an outerwear garment to protect against wind and moisture.  
Sueded CottonA fabric that goes through a brushing process to raise the nap and give the garment a soft hand.   
SymmetryIdeal for a wide range of outdoor and lifestyle uses. It is both comfortable and practical to wear. Symmetry has an anti-pill finish, quick drying and easy to care for with a super soft handle  
TaffetaA fine plain weave fabric; smooth on both sides, usually with a sheen on its surface.  
Taped SeamsA strip of fabric sewn to the seam of a garment to prevent distortion and aid waterproofing.  
TaslanRefers to how the fibres are woven and the resulting texture. Used mainly in outerwear garments, Taslan is a durable and water repellent nylon fabric with a slightly shiny surface.  
Teflon®Stain resistant, water repellent finish applied to textiles. This treatment gives the fabric a protective coating (without affecting any of the fabric's inherent properties).  
TencelA fabric made from the cellulose found in wood pulp which is processed into a silk-like, delicate fabric.   
Terry VelourA type of material with uncut loops on both sides. It has a soft, plush feel and is water absorbent.  
Thermal Balance PlusThe inherent structure of Thermal Balance fleece makes it ideal for use as part of a layer system. Thermal Balance Plus fleece provides outstanding warmth and comfort making it the ideal layering garment for a range of outdoor uses.
ThermoguardThermo-Guard insulation is made up of advanced synthetic fibres, which trap air to help keep you warm in cold or snowy conditions.  
Tubular CollarCollar in a tube form with no seams.    
TwillA fabric characterised by micro diagonal ribs producing a soft, smooth finish.  
Underarm GrommetsSmall holes in the armpit area to allow breathability and air circulation.  
V PatchA section of material in a V shape that is sewn onto a garment directly under the collarette. Can provide support against stretching the neck opening and is also a style component.  
Vents, Front & BackAllow for breathability and may aid in ease of decoration or for fashion purposes.  
Welt Collar and/or CuffsA single ply fabric with a finished edge that is used for collars and cuffs on sport shirts and short sleeve garments.  
Wicking  The physical action of drawing liquid moisture (sweat) away from the body and moving it to another surface or layer.   

Monday, 28 September 2015

100 day goal starting week 5

Start of week 5 on the 100 day goal from the Business Bakery

Well here I am starting week 5, after having a busy week printing and a not so busy week with developing baby-b, i thought I would start with listing what I have done this week and then look at what iv achieved overall in the last 4 weeks.

So, this week I have


  • Updated my blog
  • Designed 1 new hat
  • Designed 1 new bib
  • Printed 2 of my hat designs ready for photographing and selling
  • photographed some items
  • Researched products from my main supplier
  • visited a wholesaler for research
  • Pinned more ideas to Pintrest
  • Had a tidy up of my baby products and got them all together in one place
So my progress up to date is as follows

  • Iv designed 5 hats
  • Printed 2 hat designs
  • Designed 4 bibs
  • Pinned lots of ideas to Pintrest (and i mean lots)
  • I have lists of products I want included in the baby-b range
  • Iv taken pictures of my products
  • Iv visited many similar shops to our business Retro Alley
  • Iv brainstormed ideas for designs
  • Iv listed lots of slogans I want to use in my designs
  • Iv ordered and distributed new stock
  • Iv listed possible suppliers#
  • Put 3 pages together of a brochure
  • Researched creative photography
  • Uploaded pictures of products to facebook, twitter and instagram
  • Researched new machinery
  • Listed items on ebay
  • Made sales through ebay
Looking back over the past 4 weeks has really lifted my spirits in the 100 day goal.  It has helped me to be focussed on one area without loosing time on other aspects of the business.

Time to get on with some more goals, a new hat design coming up!

Tuesday, 22 September 2015

100 day goal Starting week 4

Well I can't believe we are starting week 4 of our goal to increase products in our baby-b range.

Iv had a much slower week on this project this week as there have been other Retro Alley jobs requiring more attention.  We have been working on all of our social media aspects of the business this week with positive and rewarding results, not to mention the amount of invoicing and website building jobs.
I started work at 3:30 this morning so that i can finish early to have some much deserved family time.

Anyway that's enough dribble, back to 100 day goal.

This week I have managed the following

  • Designed 1 new bib
  • Designed 1 new hat
  • Wrote on my blog
  • Made 1 page of our new baby-b brochure
  • Posted pictures of new products on instagram
  • Posted pictures of new products on twitter
  • listed items on ebay
  • Researched new machinery
  • Pinned more ideas to pintrest
I'm finding the 100 day goal useful to help develop 1 area of the business and focus attention.  As many of you running your own business knows, quite often you are spread too thinly doing all of the jobs that bigger companies employ people to do, so being able to focus attention on a particular area is proving to be very useful.  Some of the tasks listed above are very small tasks, but they are focussed and have kept my attention in this area helping the bigger goal stay in sight.

I'm off now to tackle an even longer list of non related baby-b jobs.

See you all next week